Snap Inc. displays power of AR in revolutionizing fashion and beauty

Snap Inc. hosted a first-in-the-region fashion and beauty Augmented Reality (AR) event, unveiling their shopping and fashion technology features while also showcasing the app’s various tools that can elevate the consumer journey. Snap, a pioneer in augmented reality try-on technology, unlocked a world of previously unimaginable creative possibilities, assisting in making the fashion and beauty industries more personal, accessible, and convenient.

C-suite clients, members of the press, content partners, and influencers attended the event on Alserkal Avenue. Attendees had the opportunity to learn about the power of augmented reality in revolutionizing the fashion and beauty industries, as well as how it is changing the way consumers shop, browse products, and engage in immersive try-on experiences.

Guests could try out a brand-new experience with 2D try-on standing mirrors and play dress-up without changing their clothes. They were able to access a lens that completely transformed their look with one touch by simply scanning the Snapcodes on the mirrors.

Guests were able to interact with glamorous beauty lenses from top make-up brands at a dedicated make-up station, with celebrity make-up artist Bouba a.k.a. Hamza Slim on hand to simulate their AR look in real time. Attendees were able to have fun while capturing their own photos by using AR Mirrors designed to duplicate fashion lenses in real time. This ground-breaking technology allows Snapchatters to try on multiple outfits from the comfort of their own homes by simply taking a full-body selfie.

Commenting on the event, Hussein Freijeh, General Manager of Snap Inc. in MENA said: “At Snap Inc. we’re providing businesses with endless possibilities that will transform the way they interact with consumers. Our augmented reality tools allow brands to tailor experiences to their various audiences, giving them the opportunity to try a product from the comfort of their own home. Through events like these, we aim to enable businesses, media, content partners and influencers to delve into Snapchat’s unique features, allowing them to enjoy a first-hand experience and interact with the technology in a fun and immersive way while also learning how it can be used in real life.”

Guests were able to interact with glamorous beauty lenses from top make-up brands at a dedicated make-up station, with celebrity make-up artist Bouba a.k.a. Hamza Slim on hand to simulate their AR look in real time. Attendees were able to have fun while capturing their own photos by using AR Mirrors designed to duplicate fashion lenses in real time. This ground-breaking technology allows Snapchatters to try on multiple outfits from the comfort of their own homes by simply taking a full-body selfie.