Liferay awards Zain Kuwait best B2C & Marketplace for its innovative digital experiences 

Liferay Inc., a provider of digital platforms that creates enterprise-level, cloud-powered optimized digital experiences to accelerate innovation awarded Zain Kuwait, the flagship operation of the regional telecom innovator as ‘Best B2C and marketplace company’ for its innovation-driven digital customer experiences. 

The award ceremony, which acknowledged the telecom provider’s accomplishment in utilising cutting-edge technology to enhance customer experience capabilities, was attended by Daaij Al Oud, Zain Kuwait Network Engineering Director, and Moussalam Dalati, General Manager, Middle East and Africa, Liferay.

With a longstanding partnership since 2016 between both companies, the award recognizes Zain’s future-enabled efforts in web content management, search results, integration across applications, and more. 

Using state-of-the-art digital services through Liferay’s Digital Experience Platform (DXP), the cooperation with Zain has led to some innovative approaches in taking on cloud services that have become integral to digitally advanced societies. Zain has improved its skills and capabilities to elevate its customer experience with improved end-to-end customer lifecycle experiences and data-driven personalisation in a connected and secure environment.

Daaij Al Oud, Zain Kuwait Network Engineering Director said “As a frontrunner in the telecom industry, we consider it our responsibility to elevate customer experiences using the latest and relevant technologies. Our relationship with Liferay contributed to the success of our comprehensive development strategy of providing best products and services, paving the way for a digital society and a knowledge economy.”

Focusing on the coming 6G technology and its innumerable benefits and possibilities, the telecom sector is expected to make strides never imagined in enterprise services. In addition to the high level of performance and dependability that Zain offers throughout the region, this will undoubtedly improve its value proposition.
Moussalam Dalati, General Manager, Liferay Middle East and Africa said, “Zain is a forward-thinking organization and this vision and philosophy also aids the progress of its customers using its enterprise solutions. In the last five years alone, we have witnessed massive transformative developments that have supported the enterprise growth of Zain’s customers. We are extremely pleased to honour them and their efforts with this special award in contributing to industry growth, thereby leading the way for accelerated transformation through an agile and sustainable customer journey model in this dynamic business landscape. With Liferay’s open-source, flexible and scalable solution on cloud and on-prem, customers of Zain will continue to enjoy unified, seamless and delightful experiences.”