Dubai-based FinTech startup launches its mobile app ‘Crunch’

Dubai-based FinTech Startup Crunch App Ltd. has announced today the launch of its mobile app ‘Crunch: Personal Finance’; a new personal finance management app that aims to empower individuals to effortlessly manage their money, grow their net worth and achieve financial well-being through a safe and secure platform.

The cutting-edge platform seamlessly syncs a user’s financial accounts, including bank accounts, credit cards, and loans, into one place and provides an up-to-the-minute view of a user’s earnings and spending. The user can also choose to manually track accounts and enter transactions, such as their cash account. They can monitor budgets, view monthly spending, track expenses, and set personal financial goals by utilizing cutting-edge technology such as Artificial Intelligence and Machine Learning to categorize transactions, savings, and expenses.

Husam Aboul Hosn, Founder and CEO, Crunch App. Limited, stated, “Crunch is an innovative tool that empowers individuals with the means to help them make intelligent decisions about their financial well-being. It aims to deconstruct the intimidation behind dealing with finances by doing the heavy lifting on behalf of its users and providing them with the necessary tools to focus on growing their wealth across multiple investments and saving options. We believe that managing your finances should be as effortless as sending a text message: It should be done anywhere, anytime, and with just a few clicks; our focus is to make your financial life easy, accessible, and completely stress-free.”

Crunch begins its global expansion plan with an initial focus on the UAE, with over 15 local and international banks, and plans to expand to other countries in the region in the near future. Crunch provides users with all of the tools they need to focus on growing their wealth across multiple investments and saving options, including multi-currency capabilities and customizable alerts. Users can use smart insights to analyze their data in a fully customizable dashboard, putting everything they need in one place.

Crunch aims to transform how people use their money to achieve greater financial security, as well as educate them about the importance of good personal finance management, in line with the UAE’s agenda to prioritize financial literacy as set out by the Department of Community Development.

“The UAE is the digital transformation and FinTech hub of the region, and in line with the local government’s vision to boost innovation, Crunch app fits in with people’s modern lifestyles by transforming how they use their money to achieve greater financial security” added Aboul Hosn. 

Users can set targets and personalized categories in the app’s customizable budgeting tools, insights, and analytics to improve their financial literacy and transform how they use their money. Users will have access to all of the data they need to track their spending and savings, allowing them to make more informed, confident decisions and stay on track to meet their savings goals and make healthier financial decisions.

Crunch also employs bank-grade security measures such as TLS data encryption and FaceID authentication to keep data secure, private, encrypted, anonymous, safe, and protected at all times.

The app does not have access to, nor can it store or save, users’ banking credentials, and has partnered with Lean Technologies, a technical service provider regulated in the UAE by the Abu Dhabi Global Market (ADGM) Financial Services Regulatory Authority, to ensure users’ security and privacy are protected in accordance with banking-grade global financial standards.
Crunch can be downloaded from the Apple App Store and the Google Play Store. To learn more about Crunch and its full set of features, go to: Crunch App (www.getcrunch.app)