Digital gifting becomes automated and seamless with Giftcardsby.com

Merit Incentives, a global, technology-first company that provides customer loyalty and employee engagement solutions, has launched Giftcardsby.com, a Software as a Service (SaaS) platform that allows brands and retailers to design, create, process, and distribute their own branded digital gift cards to their customers.

Furthermore, the company formed a regional partnership with talabat, the region’s leading local tech platform, to offer customers digital gift card solutions that can be redeemed on any talabat offering (food, groceries, flowers and more).

“With the economic climate the way it is, and consumers increasingly cutting back on spending, it’s crucial that businesses think strategically about how they can continue to attract and retain customers. Our gifting solution is best in class and an innovative way to secure customer loyalty, we are excited to be bringing it to the market at such a pivotal time in the retail industry,” said Prerna Sonawane, VP MENA Partnerships at Merit Incentives.

Giftcardsby.com was designed as a complete 360-degree solution that provides fully automated and seamless online access to stores ranging from small and medium-sized local businesses to global brands.

Favored for its no-hassle approach; free set-up that only takes a few minutes, users can also offer gift cards in multiple currencies and get paid upon sale, thanks to a scalable “pay-as-you-go” model. It also includes a comprehensive set of analytical tools to provide complete visibility into consumer behavior and allow businesses to plan their customer gifting strategies accordingly.

“We have a proven track record of building powerful next generation solutions for enterprise clients and multinational companies. Our vision was to give access to the most advanced technology to any business undepending their geographical location, size, number of brands or even budget. Merit Incentives – as the leading GiftTech startup in the MENA region – is instrumental to accompany merchants getting in touch with their consumers and their loved ones, making gifting easier and accessible globally” added Julie Barbier-Leblan, CEO at Merit Incentives.

talabat, the region’s local tech platform, is the most recent addition to Giftcardby’s growing client list. The two signed an agreement to provide talabat users with Arabic and English digital gift card solutions that can be redeemed in over 6 currencies on any talabat offering (food, groceries, flowers, and more).

This strategic partnership is a significant step forward in the consumer engagement and retail industries, providing yet another convenient feature for customers and aligning with Talabat’s ongoing efforts to continuously improve the app’s experience for everyone who uses it.

According to Merit Incentives data, 60 percent of shoppers who use digital gift cards spend more than the face value on their card, increasing overall sales (up to 450 percent of the face value gifted in the MENA region).

Merit Incentives delivers on its promise of ‘thinking globally, acting locally’ with its own network of 5,000 partner brands across 100+ countries, including +800 retailers and merchants in the GCC alone.