LEAP 2024: Riyadh Tech Event Spotlights Generative AI

The upcoming LEAP 2024 event, a groundbreaking technology conference designed to propel the technological evolution and diversify the flourishing economy of Saudi Arabia, is expected to attract an unprecedented number of over 172,000 attendees. Set to commence on March 4 at the Riyadh Exhibition and Convention Center in Malham, this third edition of the multi-award-winning event is already generating significant buzz.

This four-day extravaganza, a pivotal catalyst in fostering major economic and social transformation in Saudi Arabia, will this year place a special emphasis on Generative Artificial Intelligence (GAI). Complementing this focus, DeepFest will once again join LEAP, in collaboration with the Saudi Data & Artificial Intelligence Authority (SDAIA). This year’s DeepFest promises to be larger than ever, with participation from over 120 companies. The 2024 event will feature a blend of government AI initiatives and cutting-edge innovations, including a leadership conference, specialized tracks, interactive trainings, live demonstrations, innovation talks, start-up pitches, and an exhibition showcasing leading global tech companies at the forefront of AI advancement.

Investment and deal generation set to eclipse US$9bn

With expectations to surpass the US$9 billion in investment and deal generation witnessed at LEAP 2023, the event’s organizer, Tahaluf – a collaboration between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund – anticipates that LEAP 2024 will continue to set new benchmarks in the tech event industry.

The Saudi Ministry for Communications and Information Technology (MCIT) is partnering to organize LEAP 2024, which is on course to exceed the impressive attendance of 172,000 from the previous year, solidifying its status as the world’s most-attended tech event.

Michael Champion, CEO of Tahaluf, remarked: “Building upon the foundation and achievements of our past events, LEAP 2024 is poised to explore new frontiers. Focused intently on AI and its transformative impact, LEAP 2024 is set to propel the tech world into a new era brimming with untapped possibilities and unique experiences.”

Expanding to a larger venue to accommodate increased participation, LEAP 2024 will welcome over 1,000 exhibitors showcasing groundbreaking technological innovations. The event will feature more than 1,000 international and regional experts across 25 content tracks, highlighting the latest in tech advancements. Additionally, seven new content areas focusing on AI, Sustainability, Gaming, Space, Cybersecurity, Future Workforce, and Digital Twins will enrich the conference and facilitate dynamic knowledge exchange.

Heavyweight names seize massive sponsor exposure and investment potential

LEAP’s immense commercial impact has attracted new sponsorship deals with leading global brands. Strategic sponsors include Ericsson, Huawei, Salam, Family Office, Tawuniya, and Elm, with Neo Leap joining as a diamond sponsor. Platinum sponsors such as Go Telecom, Lenovo, and Schneider Electric, along with PwC and Hong Kong Science and Technology Park, have also joined. Gold sponsors include Mastercard, zoom, Cyberani, Cognizant, Arabsat, Deloitte, Perfect Presentation, and Dinar Investment.

Headline-makers in Main Stage ‘Acts’

The Main Stage at LEAP will feature a stellar lineup of 130 prominent figures and influential leaders, structured around a four-part format – Impulse, Accelerate, Momentum, and LEAP – focusing on innovation, business, and personal growth.

Champion added, “The keynote stage will offer inspiring perspectives on the evolving tech landscape and its significance for humanity, security, and well-being. This diverse group of international tech leaders, global corporations, policymakers, superstar athletes, and others will delve into how advanced technology is shaping the social security sector and digital rights for current and future generations.”

Keynote speakers include Angela Kane, Vice President and former UN High Representative for Disarmament Affairs at the International Institute for Peace – Vienna; Elizabeth Adams, Affiliate Fellow and Former Chief AI Ethics and Culture Advisor at the Standford Institute for Human-Centered AI; and other distinguished personalities from various sectors.