Snap Inc. Commits to AR Innovation and Connectivity in Region

Snap Inc. is set to headline the upcoming Web Summit Qatar 2024, heralding a new era of immersive digital experiences. With a focus on its vibrant GCC community, Snap Inc. will unveil groundbreaking augmented reality (AR) initiatives, showcasing the platform’s pivotal role in fostering authentic connections.

At the core of Snap Inc.’s participation lies its commitment to supporting the region’s digital evolution. Through a series of interactive showcases, including an AR journey and exclusive masterclasses, Snap Inc. aims to empower creators and partners to push the boundaries of creativity while engaging audiences on a deeper level.

With over 85% of daily users in the MENA region interacting with lenses on Snapchat, the platform has become an integral part of daily life, with users opening the app over 45 times a day on average in the GCC alone. Recognizing its strategic position, Snap Inc. seeks to not only nurture its community but also collaborate with local businesses to drive innovation and results.

The debut of Web Summit Qatar marks a significant milestone in the GCC’s technology landscape, with Snapchat positioned as a cornerstone of social connectivity. Hussein Freijeh, Vice President of Snap in MENA, emphasizes the platform’s commitment to supporting the ongoing digital transformation in the region.

Throughout the summit, attendees can expect a range of curated AR experiences, from interactive walls showcasing AR lenses to Snap Billboards featuring innovative AR campaigns across various industries. Additionally, a dedicated photo booth will provide visitors with a glimpse into the future of AR technology.

In an exclusive fireside chat titled ‘Snapchat: Where Relationships Have Real Influence’, Ronan Harris, President of EMEA Snap Inc., will explore the platform’s growing impact on GCC populations. Harris will delve into how Snapchat’s AR technology is reshaping communication dynamics and delivering tangible results for brands and creators alike.

Furthermore, aspiring and established creators will have the opportunity to participate in a masterclass led by industry experts, offering invaluable insights and strategies for maximizing their presence on Snapchat. From monetization to business expansion, these sessions aim to equip creators with the tools they need to thrive in the digital landscape.